Investing in Apple (2016−2021)Apple (AAPL): Bought at $ 90, sold at $ 500 (pre-2020 stock split prices)
- Return: +455% over 5 years
Rationale: In 2016, the market underestimated Apple’s growth potential, particularly doubting iPhone sales in China and the viability of new product innovations. Our investment thesis was grounded in Apple’s strong brand loyalty, the resilience and integration of its ecosystem, the scalability of its services segment (e.g., App Store, iCloud, Apple Music), and its robust capital return program through share buybacks and dividends.
Conclusion: This investment delivered almost fivefold returns, underscoring the value of a disciplined, fundamentals-driven approach combined with long-term patience.